The company of OnePlus has decided to change its smartphone release strategy and are sticking to it. The strategy proved to be very successful for the company and now they are continuing it. According to the CEO of the Company, Pete Lau, “I think moving forward we are going to — at least for now — stick with current strategy by introducing two products; wherein one will be affordable and the other one be priced higher.”
On being asked about why the company has decided to change its smartphone strategy, OnePlus CEO, Pete Lau said, “When we decided to use the dual product strategy we think about the product itself. We want to provide the best user experience. Take OnePlus 7 Pro for example, for regular customers in the Indian market that’s a very high price but on the other hand, we really want to give our customer the best user experience that’s why introduced the OnePlus 7 as a more approachable product for more users.”
Photo Credits: Slashgear
The dual phone strategy refers to launching two phones simultaneously. In which one phone is less expensive but comparatively has fewer features and on the other hand the other phone comes with premium features at a higher price. As compared to its competitors the company provides great features at a less price, therefore, it is more affordable and now with this dual phone strategy, OnePlus is fulfilling the needs of their two types of customers. Due to these reasons, there have been a significant amount of increase in its sales.