Nike, one of the most famous names in the Shoe-world is saying goodbye to Amazon. The apparel store will no longer be selling its products on Amazon. The company is ending a pilot program with Amazon that started in the year 2017. The decision is a part of their plan to implement new marketing strategies. Nike has recently hired former eBay executive John Donahoe as their next CEO and therefore they are making some changes to focus of elevation of consumer experiences.
As said by Jefferies Analyst Randy Konik, “The move shows us that strong brands realize that traffic is driven to their own site example Nike.com is self-sustaining, more profitable, and actually brand-enhancing, while traffic and incremental revenue from Amazon.com is less profitable but also less brand enhancing.”
He continued by saying that, “”Brands don’t need Amazon. Amazon had a delivery speed advantage, but that advantage has compressed. With Nike leaving Amazon platform… it strengthens our view that retailers and brands won’t be displaced by Amazon.”
Well according to him, the big news is not Nike leaving Amazon but the main concern is whether other big brands will follow up. In case this turns out to be true then it is going to be bummer for Amazon. Because the company has been actively trying to be a bigger name in Fashion.
Photo credits: Rising Above The Noise
But Konik says, “We believe much strong apparel and even non-apparel brands will continue to avoid or curb their relationships with Amazon in the future.”
- How to Start a Business in New Jersey
- Networking Like a Natural: Designing the Perfect Business Card
- INTERNET OF THINGS (IOT) DEVELOP SERVICES MARKET TREND EXPECTED TO REACH MULTI BILLION DOLLARS BY 2026
- COMPUTER ASSISTED CODING (CAC) SOFTWARE MARKET TO WITNESS ROBUST EXPANSION THROUGHOUT THE FORECAST PERIOD 2020-2026
- REAL-TIME PCR (QPCR) AND DIGITAL PCR (DPCR) MARKET TO RECEIVE OVERWHELMING HIKE IN REVENUES BY 2020 – 2026
- OFFICE SPACE PLANNING AND DESIGN SERVICES MARKET 2020 INDUSTRY COMPETITIVE PERSPECTIVE, DEVELOPMENT HISTORY, REGIONAL FORECAST BY 2026
- BUSINESS INFORMATION MARKET TO UNDERTAKE STRAPPING GROWTH BY THE END 2026
- FAR-INFRARED SPECTROSCOPY MARKET GROWTH, ONGOING TRENDS, OPPORTUNITIES AND FORECAST TO 2026
- NETWORK ANALYSIS MODULE (NAM) MARKET ANALYSIS, SIZE, SHARE, GROWTH, TRENDS, AND FORECAST 2020 – 2026
- Cleanroom Technology to see a great uproar amidst the COVID-19 situation.
- A new innovation to boost the EV Automotive Market.
- Healthcare and Medical Simulation Market to 2024 Players/Suppliers, Revenue, Volume and Growth Rate by Key Players: Laerdal, CAE, 3D Systems, Ambu, Kyoto Kagaku, Limbs&Things
- Financial Sponsor or Syndicated Loans Market Types, Applications, Leading Countries, Challenges, Opportunities & Drivers Analysis by Goldman Sachs, Barclays, Credit Suisse, JPMorgan
- Corporate Wellness Software Market Supply Demand, Revenue, Investment Feasibility, Market size & Upcoming Trends by Key Vendors: CoreHealth Technologies, MediKeeper, Wellness Layers
- Corporate Leadership Training Market to 2024 Manufactures, Types, Applications, Market Dynamics & Trends by Key Players: Dalecarnegie, Inspireone, Pragati Leadership, Infoprolearning
- Cloud Applications Market Research Analysis of Capacity, Price, Gross Margin, Market share, Recent Trends & Key Players: Yahoo, AWS, Oracle, Aliyun, Microsoft Azure, DELL
- Cartilage Repair/ Cartilage Regeneration Market projected to reach USD 1288.47 million by 2025 by Key Players: Zimmer Biomet Holdings, DepuySynthes, Vericel, Smith & Nephew PLC
- Cards and Payments Market Outlook to 2024 Emerging Trends, Highlights and Challenges by Key Players: Gemalto, G&D, Oberthur, Morpho (Safran), VALID, Eastcompeace
- Virtual Payment Terminal Market Growth by Industry Analysis, Size, Share, Opportunities, Key Manufacturers, Drivers and Forecast to 2024
- Business Information Market Opportunity Analysis, Competitive Insights, Growth and Forecast to 2024 | Key Players: Bloomberg, Dow Jones, Experian Information Solutions